Use Case 01
Cash Flow Optimisation & Revenue Acceleration
Forecasting, purchasing, menu engineering, and sales execution in real time. From reactive reporting to live control.
Explore →AI for Hospitality
Hospitality has always
been a human business.
AI just makes it better.
We help hospitality operators move beyond pilots and tools. We embed AI into the way your business actually runs, so the leverage shows up in margin, in productivity, and in the guest experience.
The Reality
The gap is not about
technology.
It is about how you use it.
Most hospitality businesses have already tried AI somewhere. A tool here, a pilot there, a team experimenting with ChatGPT. None of it changes how the business actually runs.
Where most operators are
Sampling.
Buying tools. Running pilots. Watching teams experiment individually. Hoping it adds up to something. It rarely does.
Where leaders are moving
Embedding.
Identifying the workflows where AI creates real leverage. Building it into operations. Training teams. Moving from theory to practice.
Where you should be
Rebuilding.
Redesigning how the business operates around AI. Faster decisions. Better margins. Real competitive distance.
Our Approach
A clear path from
ambition to execution.
Four phases. Each one can stand alone. Together they form a complete transformation, moving your business from AI curiosity to AI native operations.
01
Map
Diagnose & Prioritise
We come in and look at how the business actually runs. Workflows, tech, people, data. We build a prioritised use case library with a clear implementation roadmap.
02
Build
Deliver Immediate Value
We tackle the highest priority use cases. Redesign workflows. Prototype. Test. Implement. Train the teams. Real outcomes in weeks, not quarters.
03
Scale
Expand Across Functions
We expand the roadmap across key functions. Agentic AI rollout. Custom builds where needed. Enterprise tech integration. Output compounds.
04
Sustain
Built to Run Without Us
We make sure your team can drive change independently. Ongoing upskilling. KPI reviews. Governance refresh. We stay until your team runs it.
Each phase can stand alone. Together they change how the business runs.
Use Cases
Five places AI changes
hospitality the most.
Built specifically for hospitality operators. Each use case maps to where margin, productivity, and guest experience are won or lost.
Use Case 02
Labour Optimisation & Team Performance
Scheduling aligned to demand. Productivity measured properly. Payroll that reconciles itself. Teams that stay.
Explore →Use Case 03
Guest Experience, Loyalty & Lifetime Value
Real personalisation at scale. Higher repeat visits. New revenue streams. The guest data you have already, finally working for you.
Explore →Use Case 04
Marketing, PR & ROI Optimisation
Content, campaigns, and creative at AI speed. Strategy measured in conversions, not impressions. A real growth engine.
Explore →Use Case 05Explore →
Group Performance, Strategy & Control
The control tower across every use case above.
In partnership with
AI Capability & Execution Partner
Hospitality knowledge meets
AI execution at scale.
ORANGEFIG brings deep operational and strategic understanding of hospitality. Yes& brings the AI capability, engineering, and proven transformation methodology. Together, we build, embed, and scale AI inside hospitality businesses that need it to actually work.
Frequently Asked
The questions we keep
hearing from operators.
Direct answers, no jargon. If yours is not here, ask us.
Start with the workflows costing you the most time, margin, or guests. We map them first, then prioritise. Not the other way around.
Have a question we have not answered? Start the conversation.
Start the Work